The question is: will my idea materialize into a successful business? The answer is: Do you see a need that your business idea will fill? Answering this question is a critical first step in your business plan.
The Little Daisy Bake Shop is a very successful business carefully nurtured by entrepreneur Jennifer Snyder in Montclair, New Jersey. Through her love and expertise of baking healthy for her family, she saw a need. Serving confections to her daughter’s kindergarten class, she noticed one young girl had removed herself from the group and was snacking on something from home. Jennifer subsequently learned that the child suffered from a peanut allergy. It bothered her that the child could not participate with her classmates