When Cara Gibson, 21, a resident of Hackettstown, was looking for a College to pursue a post-baccalaureate degree, she knew that Centenary College, her alma mater, would be where she wanted to complete her studies.
"I knew that the faculty members at Centenary were top notch and I knew I wanted to stay in the area," says Gibson.
The reason Gibson wanted to stay in the area was because nine months ago she launched a business called NetGeneration Social Marketing, a marketing and public relations firm for small businesses - while she was still an undergraduate at Centenary College.
"This was an idea that I had and I am committed to it," says Gibson. "My dad owned his own public relations firm when I was a small child, so entrepreneurism may be in my blood."
Clients include Family Village Chiropractic in Allamuchy, Riverview Counseling Center in Hackettstown and Lighten Up Salon & Spa in Flanders. Some projects include event management, website development, marketing research and social media page creation and maintenance. A recent successful event that Gibson executed was a "Dinner with the Doctor" event at Charlie Brown's in Hackettstown.
Gibson has even had an offer already to sell her business, which she declined. Her goal is to grow NetGeneration Social Marketing within the next year and even hire some employees. All this is pretty impressive for a person who started her business at the tender age of 20.
"Cara is a very ambitious and diligent student who completed her undergraduate degree in three years, which is unusual and shows she has a strong drive," says Dr. Lisa Plantamura, Assistant Professor of Business at Centenary College. "I am pleased that she returned as an MBA student and am certain that the material that she is learning can be applied to her business, making it an even stronger entity."
For more information about Centenary's traditional MBA program, please visit www.centenarycollege.edu or call (877) 236-4723.
For more information about NetGeneration, visit www.netgensocialmarketing.com or call (908) 283-3617.