Judy’s Comments

Evaluating your web site - Page 2

Page 2 of 3

Overall Findings

Annually U.S. News & World Report publishes a survey of top U.S. hospitals. Their 2009 analysis was based on 4,861 – 81% of all U.S. hospitals.
Each hospital is ranked according to its excellence in treating specific diseases and conditions. But the question for visitors still is “How do I find information on my local hospital’s site – fast”

So CopyWrite Marketing analyzed each top hospital’s web site – 200 in all – based on 20 standard criteria (according to research on how web visitors generally read and judge sites, regardless of site type). To make sure our analysis is accurate and represents a true picture, we studied over 6,000 top hospital web pages, examining each from the visitor’s standpoint, ranking each on a scale of 1 to 10 (best). Summary of 20 Criteria on Which Sites Were Evaluated

Home Page

1. Can it be quickly scanned?
2. Is it clear and relevant?
3. Does it include information helpful to visitors?
4. Is it cluttered?
5. Does it lead visitors where they want to go?

Navigation System

6. Is it easily accessed?
7. Is it clear?
8. Does it have dropdowns that obscure text?
9. Are subjects easy to find


10. Do they overpower text on the Home Page?
11. Do they overpower text on subsequent pages?
12. Are they distracting moving images and talking heads?
13. Does the site have just the right balance to text throughout?


14. Is text meaningful and relevant?
15. Can it be clearly understood by lay people?
16. Are paragraphs short?
17. Are bullets used instead of deathless prose?
18. Is there no more than one topic per page?


19. Is the hospital address/phone number easy to find?
20. Are patient rights clearly spelled out
Actually, more than 20 criteria were used, but these are the most
important ones.

Stay Informed

When you subscribe to the blog, we will send you an e-mail when there are new updates on the site so you wouldn't miss them.

Living Younger, Kettle Bells and Networking
Self-Publishing a Book


No comments made yet. Be the first to submit a comment
Already Registered? Login Here
Wednesday, 22 March 2023
© 2023 GSWoman. All rights reserved.

Garden State Woman Education Foundations 501(c) 3.

PO Box 709
Long Valley, NJ 07853