Evaluating your web site - Page 3

Surprisingly, some hospitals don’t make basics, including address or phone number, easy to find. Or they only come into view by scrolling down a page to very light-colored, almost invisible lettering that can easily be missed.

Rankings and Grades

If you’re a mom, you wouldn’t be pleased if your kids brought home report cards with grades such as those top hospitals got.
• 9.0-10.0 – the highest. Not one hospital qualified!
• 8-8.9: Only five percent.
• 7-7.9: 31.0 percent
• Anything below 6.9 was failing – so 64.0 percent (128) of the total 200 didn’t even pass!
Five New Jersey hospitals are included in the U.S. News survey. Their grades are:
Hackensack Medical - 6.1
Kessler Institute - 7.1 (the only one with a passing grade)
Lehigh Valley Health Network - 3.9 (listed in New Jersey even though, technically, it’s in Pennsylvania)
Robert Wood Johnson - 6.9
St. Barnabas – 6.4

SOLUTIONS

Since the primary source of news and information today is the Internet, it’s up to visitors (us) to pressure hospitals to improve sites that don’t provide needed information. Just mount a note on LinkedIn or YouTube for local hospital marketing directors, pressuring them to clean up their web sites and make them visitor-centric. A hospital won’t make changes unless they know what visitors find wrong, so it’s up to visitors to tell them.
 

Submitted by: Margot Teleki  President  CopyWrite Marketing Group LLC. (973) 377-8871