Personal Branding

Personal Branding is One of the Keys to Your Career Success.

Yet few people really consider the careful development of their brand as one of the keys to their long-term career success.  To be perceived in the way you wish and in the way that is most advantageous to you, you have to be paying attention to all dimensions of your Brand. Are you?

Your Brand has many components including your educational background, your career, your current employment, your body language, your verbal skills, your personal appearance, your networks of personal and professional connections, the social and business related groups you belong to, your involvement in the community and more.

Today your Brand is going to be hugely impacted by the way you position yourself on social media sites including Facebook, LinkedIn, Twitter and other internet resources.  A recent survey of partners in a national professional services firm found that nearly 30% lacked any presence on LinkedIn. Obviously they are missing an important tool for solidifying their personal and firm's brands and driving the growth of their business.

Social Media Event
On September 14, 2012, Garden State Woman is organizing an educational event focused sharply on using social media for personal and organization branding and development for corporate, professional and entrepreneurial women.

David Deutsch of SynergiSocial will be sharing his expertise on the pros, cons and "how to's" of using social media.  David heads his own firm training major organizations and their leaders to use social media effectively. Come prepared, loaded with questions so that David can address your specific issues, challenges and concerns.

In addition to an intensive workshop the event on the 14th will allow time for win-win networking among attendees and with David.

A Good Book on Branding
Tom Peters authored a book we recommend on Branding. We think you would enjoy reading The Brand You 50 : Or : Fifty Ways to Transform Yourself from an 'Employee' into a Brand That Shouts Distinction, Commitment, and Passion!

If you have read any interesting books that focus on branding please share the titles with us.

The September Event Will Benefit our Education Foundation
A portion of the proceeds from the event will go to the Garden State Woman Education Foundation 501c(3) and will be used to help fund the college education of exceptional New Jersey inner city young women attending 4 year New Jersey colleges and universities.