The New Job Security - Page 2

A financial planner might believe she recommends financial products that best suit her clients, when she actually coaches independent women to find and live their ideal lifestyle through the financial freedom gained from a personal financial master plan. While the financial planning is the product, the financial freedom is the benefit.

Next, look at what you’re known for. This can include personality traits, talents or innate gifts that bring something unique to your work. I was lucky enough to find a gifted ophthalmic lab technician who not only was up-to-date on the latest eyeglass tints and coatings, but was quickly able to help me find the frames that looked best on me. His “eye” for fitting frames had me returning to an otherwise inconveniently located ophthalmologist for years.

Your personal brand is only as powerful as the number of influential people who are aware of it. Next, take a look at who most needs to know what you uniquely do for your company or clients—your current boss or a hiring manager at a different company? A prospective client or a referral partner who can bring send referrals your way? Any of these people can effectively help to move your career forward and should be aware of your personal brand. 

"Your personal brand is only as powerful as the number of influential people who are aware of it."

You’ll communicate your brand to them through a personal brand statement, which includes what benefit you provide, who you provide it for and the unique way you provide it. Use this statement everywhere—when changing jobs, introducing yourself to someone new or asking for that raise or promotion in your next performance review meeting. Your personal brand will help you move your career forward, offering you true job security!

Francine LaMarr is a Certified Personal Brand Strategist, specializing in helping women entrepreneurs attract new business through positioning build on their unique personal and professional attributes, expertise and experience. For more information on developing your Personal Brand, contact Francine at (201) 843-3828 or This email address is being protected from spambots. You need JavaScript enabled to view it..